1st Reaction Security have been a long term client of ours and we have had the pleasure to work on both SEO and Google Ads campaigns for them over the years. With a focus on mostly commercial but some domestic security solutions, the right target audience is key.
The company provides a range of security services to mostly Commercial clients, and there is no option to purchase anything on the website, so attributing conversions clearly was important. The goals of the marketing campaigns were:
As we run both SEO and Google Ads for 1st Reaction, it is beneficial to review how each are performing in similar areas like Click-Through-Rate. Also having both campaigns side by side allows for clear attribution on an individual service level
Since running the campaigns for 1st Reaction, we are proud to have generated some great results for them, and our continued involvement in their marketing shows a commitment to growing their business
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