Google Introduces Travel Feed In Search Ads For Hotel Advertisers
The travel planning process for Google visitors through search advertising has now hugely improved. This is through the use of a travel feed, which allows advertisers to show real-time information specifically for hotel advertisers. Google is also experimenting in other travel areas and ad formats. This new integration allows for relevant real-time data, such as […]
New Google Shopping Experience With AI Redesign
Google has introduced a redesign to their Google Shopping experience which brings with it increased personalised options, tailored deals and AI generated recommendations based on the search query. The new experience helps visitors to find what they are looking for quicker and with more personalised options to enhance the shopping experience on Google. With this […]
Improve Your Google Ads Campaign Performance With Enhanced Conversions
Accurate tracking of conversions is vitally important to understand how your Google Ads campaigns are performing. Whilst also ensuring any tracking of data is meeting the required level of privacy and security measures to protect both the user and companies. With the enhanced conversions tracking for Google Ads, this allows advertisers to increase the accuracy […]
Why Google Consent Mode v2 is essential for Google Ad campaigns
If you are already running Google Ads or considering them as a PPC tool to drive increased enquiries and sales for your business. It is now mandatory to implement Google Consent Mode v2 which is to ensure that the relevant privacy regulations and data collection regulations are met. It is also essential to help drive […]
Google Ads: Focus On New Customer Acquisition Feature
Acquiring new customers through effective Google Ads to help a business grow and scale is often a main focus for most marketing goals. With this in mind, our blog post focuses on a feature Google has introduced which is the new customer acquisition feature. This focuses on driving increased levels of new customers whilst using […]